[ODL/ILT] Online Branding

We have instructor-led training & on-demand learning videos to talk about 'Online Branding', and this is the space for you to discuss further related to this topic.

Meantime, you may also refer to the list of references below:

• HubSpot, 2021. How to build a brand (eBook): https://issuu.com/greeniesolutions/docs/how-to-build-a-brand-ebook

• HubSpot, 2021. How to build brand consistency (eBook): https://issuu.com/greeniesolutions/docs/hubspot_brand-consistency_final_reexport09032021-1

• HubSpot, 2021. How to create effective brand guidelines (eBook)

• Simon Sinek, 2009. Start with why. The Penguin Group.

• Donald Miller, 2017. Building a story brand. HarperCollins.

• Tim Calkins, 2012. Defending your brand. Palgrave Macmillan.

• Naomi Klein, 2005. No Logo. Harper Perennial.

• Jennifer L. Aaker, 1997. ‘Dimensions of Brand Personality’. Journal of Marketing Research, Vol. 34, No. 3, pp. 347-356.

• Austin, J.R, et. al., 2003. ‘A re-examination of the generalizability of the Aaker brand personality measurement framework’. Journal of Strategic Marketing 11, pp. 77–92.

• Ahmad, A. & Thyagaraj, K.S., 2014. ‘Applicability of Brand Personality Dimensions across Cultures and Product Categories: A Review’. Global Journal of Finance and Management, Volume 6, Number 1, pp. 9-18.

• Site domain is part of your brand asset: https://dm.greeniesolutions.com/articles/site-domain

• Google Small Business, 2015. ’ Online Branding: Win Customers in the Moment’. YouTube Video

• SemRush, 2022. ‘How to define your brand’s tone of voice’ (Blog): https://www.semrush.com/blog/how-to-define-your-tone-of-voice/

Related FORUM discussion:

1. https://forum.airasiaacademy.com/topic/237/brand-domain-is-one-of-the-crucial-online-brand-assets

2. https://forum.airasiaacademy.com/topic/297/online-brand-performance-monitoring-using-talkwalker-tool

Related ODL Courses:

1. Online Branding

2. Co-branding Strategy For A Greater Growth

Online branding has become a crucial aspect of any business in today's digital age. With the rise of social media and e-commerce platforms, businesses have the opportunity to reach a wider audience and build a strong online presence. In this article, we will discuss the importance of online branding, the key elements of a successful online branding strategy, and some tips for building a strong online brand.

Why is Online Branding Important?

Branding is the process of creating a unique identity for a product, service or business that sets it apart from its competitors. The goal of branding is to create a positive perception of the brand in the minds of the target audience. Online branding refers to the process of creating and maintaining a brand's identity in the digital space.

The importance of online branding lies in the fact that the internet has become the primary source of information for most people. According to a study by Hootsuite, 4.66 billion people around the world use the internet, and 3.96 billion of them are active on social media. This means that businesses have the opportunity to reach a massive audience through online channels.

Moreover, online branding allows businesses to establish a relationship with their audience. By creating a consistent brand image across all digital touchpoints, businesses can build trust and loyalty with their customers. This is especially important in today's competitive market, where customers have multiple options to choose from.

Elements of a Successful Online Branding Strategy

A successful online branding strategy comprises several elements that work together to create a strong brand identity. Here are the key elements of a successful online branding strategy:

Brand Identity: The first step in online branding is to create a brand identity that reflects the business's values, personality, and unique selling proposition. This includes creating a logo, choosing brand colors, and defining the brand's tone of voice.

Website: A website is the cornerstone of any online branding strategy. It serves as a hub for all online activities and should be designed to reflect the brand's identity. A website should be visually appealing, easy to navigate, and optimized for search engines.

Social Media: Social media is a powerful tool for building brand awareness and engaging with customers. Ref: https://www.digitalvishnu.in

@moov1985 Great stuff here Vishnu! One thing about online brand presence is also choosing the correct digital platform to have brand exposure and you probably hit the right platform here because you have successfully captured my click!

However, one thing you may want to fine-tune from the overall brand identity as you mentioned in your post here is consistency. Seems like the brand logo and colour palette are different across your website, Facebook and LinkedIn.

Check-out our on-demand learning video regarding ONLINE BRANDING to find out more about that if needed Thanks for your sharing!

You need to have an online presence if you want to build a successful online brand. This implies that you must establish an online presence and start building your brand from scratch.

Internet branding is a very touchy subject. The correct technique to communicate your message is difficult to achieve.

The internet has spread throughout the world. Not only has it altered how we interact, but also how we do business.

A brand is a nuanced concept. It's more than just a name or a symbol. It has a distinct meaning and can be viewed differently by many individuals. It must be original and have personality in order to connect with the audience.
Ref:http://www.digitalsumiah.blogspot.com