DM-APR24: Pre & Post-Assessment Quiz + Practical Learning Sharing

Welcome to the world of Digital Marketing!

We have a blend of trainees/students from different backgrounds here:

Allstars (Internal employees of AirAsia Group)
JDSports & a winner from our recent CNY Campaign

I'm happy to have you guys here. Before the journey begins, let us assess your current level of understanding with a simple pre-assessment (Allstars, remember to use your private email shared with the academy's operation team).

Kindly watch this video (

@reenasidhu doesn't have the pre-assessment video access ‼️

Comment on this post after the quiz is completed. Good luck!

*Jamboard access:

DAY 1:
(a) Datareportal Global Stat:

(b) Datareportal Malaysia Stat:

(c) Relevant ODL video for today's session:




DAY 2:

On DAY 1, we also discussed the first part of online branding, which is the key component of shaping a brand style guide for a consistent brand image in digital content creation.

11 am - 12.30 pm: Practical Exercise

  • Pick a brand and a product, then create your funnel. You may refer to the simplified template shared via Canva
  • We will discuss it before/ after the lunch break

(a) ODL Video:

(b) References:

We also discussed the commonly used site builders for creating informative/ eCommerce websites with landing pages where you can refer to the relevant ODL video:

DAY 3:

12.30 pm - 3.00 pm: Practical Exercise
Use the given Semrush trial account to generate a tracking report for social media competitors, focusing on key areas as below.
Screenshot 2024-04-17 at 12.21.51 PM.png

We also explored the other Social Media Monitoring tools as below:

  1. RivalIQ (

*Please use the shared URL to create a free trial account and work on your competitor's tracking. I will send you the sample report via email, which you can refer to and feel free to discuss further should there be any questions from there

  1. Great sharing from Michelle (JD Sports) with the current Social Media Monitoring tool that her company is using:

AND- The new tool that the company is going with is (

  1. Other Social Media Monitoring Tools ODL Videos as below:
  1. References on Social Media Monitoring/ Competitors Tracking:

  2. ODL Video for Social Media Marketing Overview:

*We will look into the paid strategy for Social Media Marketing next week on 25th April 2024 Thursday, together with Customer Segmentation (Target Audience Setting for Paid Campaign)

DAY 4:

You will have SEO with @bob

DAY 5:

You will have SEM with @bob

DAY 6:

You will have Content Marketing with @bob

DAY 7:

You will have Email Marketing with @bob

DAY 8:

You will have Marketing Plan with @bob

DAY 9:

We re-looked into your standard 4 customer segmentation and 4 marketing mix while structuring a campaign landing page from the indicated promotion strategy. Relevant ODL video as below:




DAY 10:

Finally, we look at extending the landing page promo to a social media ad.


Thanks for reading & happy learning!
💚 Ciayi Lim

@ciayilim I'm in

Hello, Reena here

Anne Moses

Found it
. Iggy here 🙂

@ignatiusmackerry Regarding your earlier question about the email campaign with geolocation, there is the setting available from MailChimp:

This can be discussed further at the relevant Email Marketing chapter @bob @bobvhlay

Thanks for reading & happy learning!
💚 Ciayi Lim


@tauriqazharabdullah To also recap today's great question from your end in regards to 'Conversational Commerce', also reply it here so that others are able to refer:

As discussed, it is not my personal preference from a consumer's perspective, but now that I am looking at the market data for Malaysia, it has pretty promising on projected growth:

@bob FYI

Thanks for reading & happy learning!
💚 Ciayi Lim

Tools for Technical SEO:

Page Speed:
Google Search Console:
Google Analytics:

Steps to set up Google Search Console:

  1. Select Domain on Property Type pop up, and paste the url
    Copy the TXT file
  2. Log into your domain DNS, paste the TXT at domain record
  3. Verify at Google Search Console pop up

Set Up Google Analytics:

  1. Sign up Google Analytics with gmail
  2. Follow the steps till you get the
  3. Install and activate Google Analytics Plugins - ExactMetrics (sign in with the same gmail you register with Google Analytics)

Off Page SEO


Selecting Right Backlinks:

Good TLD : .com,, .net, .org
Authority Site: DA & PA preferable 25 and above with good UI and content
Make sure NOT illegal and medical sites
Make sure NOT Link farm (lot of backlinks to others sites)

Keyword Research

1.Ubersuggest Chrome Extension: (must use Google Chrome Chrome)
2. SEMRush :
3. Ahref :

On Page SEO

Install Yoast SEO Plugin at the Dashboard

Blog Optimisation:

  1. H1 (Headline) - with keyword
  2. H2 (sub heading) - use secondary keywords
  3. Introduction - with keywords
  4. Name the images with keyword
  5. Alt Text - includes keyword
  6. URL - only keyword
  7. Meta Title - includes keyword
  8. Meta Description - includes keyword
  9. Keyphrase - keyword only

For more learning, you could watch this video on SEO:

Happy learning!

Post your Google Ads Screenshot here:

@trainer ac076b19-55b1-4a11-b78f-898c72e8e074-image.png



Do share with me your finding here for me to audit and guide you

Complete 5 keyword findings using this template:

Create your content using this template:


Tools for Keyword Research

Google Keyword Planner
SEMRush Advertising Research
Adword Wrapper:

Google Ads Mockup Generator:

Post your Google Ads here.

For more learning on SEM, you could log into this video:
Remember to take the quizzes too.
Happy learning.

Email Marketing

Share your email screenshot here.

@trainer - Tauriq here

Sample EM.png