DM-MAR24: Pre & Post-Assessment Quiz + Practical Learning Sharing

Welcome to the world of Digital Marketing!

We have a blend of trainees/students from different backgrounds here:

Allstars (Internal employees of AirAsia Group)
@adibbadrulasri from airasia grocer
@nurulnajwalatiff from the policy team
Sue from Tune Group (DAY 1 only)

Sponsored by PERKESO
@liazzaidi29 from UiTM (Attended DAY 1 in Rembau)
@shallypetrus (Attended DAY 1 in Feb24)

Happy to have you guys here. Before the journey begins, let us look into your current level of understanding with a simple pre-assessment (Allstars remember to use your private email shared with the academy's operation team).

Kindly watch this video (https://airasiaacademy.com/on-demand-learning/digital-marketing-course-pre-assessment-quiz)

Comment on this post after the completion of the quiz. Good luck!

DAY 1:
(a) Datareportal Global Stat: https://datareportal.com/global-digital-overview

(b) Datareportal Malaysia Stat:
https://datareportal.com/digital-in-malaysia

(c) Relevant ODL video for today's session:

https://airasiaacademy.com/on-demand-learning/the-digital-marketing-landscape-odl
https://airasiaacademy.com/on-demand-learning/inbound-vs-outbound-marketing
https://airasiaacademy.com/on-demand-learning/funnel-development

DAY 2:
(a) ODL Video: https://airasiaacademy.com/on-demand-learning/online-branding-odl

(b) References: https://forum.airasiaacademy.com/topic/8/odl-ilt-online-branding

*Jamboard Discussion: https://jamboard.google.com/d/1gf9wRE6VJLw5MKTLdHOEzEcjpoWTWl5jCr4ywggP9Yw/edit?usp=sharing

*Respective Practical Learning Slide:

1. Adib: https://docs.google.com/presentation/d/1xCG4q1MyCAQ0IC52WYZIsRxBEj5sc7Dp4uuZ80WGHsQ/edit#slide=id.g2c1f0a716a1_0_387

2. Najwa: https://docs.google.com/presentation/d/1zaitm1cQd8MWY5kRlPysYs5AW5d3XzEM/edit#slide=id.p1

3. Shally:
   https://docs.google.com/presentation/d/1d-3Gvv41SdSIICwhhzT9zfAPQBGw2vSG/edit#slide=id.p1

4. Lia: https://docs.google.com/presentation/d/1hbXUPhK5BTFJNVxDSlpBKfmzL6kI4Vvj/edit#slide=id.g2c1f150b35d_0_0

DAY 3:
(a) ODL Video:

1. https://airasiaacademy.com/on-demand-learning/social-media-marketing-landscape

2. https://airasiaacademy.com/on-demand-learning/social-media-monitoring-semrush-review

(b) References:

1. https://forum.airasiaacademy.com/topic/11/odl-ilt-social-media-marketing

2. https://forum.airasiaacademy.com/topic/232/odl-understanding-utilising-social-media-for-competitor-analysis

*RIVAL IQ Trial Account Creation: https://www.rivaliq.com/l/airasia-academy/

DAY 4, 5, 6, 7, 8:
SEO, SEM, Content, Email & Marketing Plan by Bob

@ciayilim Adib here

lia here

Najwa here

Tools for Technical SEO:

1. Page Speed: https://pagespeed.web.dev/
2. Google Search Console: https://search.google.com/search-console/about
3. Google Analytics: https://analytics.google.com/

Steps to set up Google Search Console:

1. Select Domain on Property Type pop up, and paste the url
2. Copy the TXT file
3. Log into your domain DNS, paste the TXT at domain record
4. Verify at Google Search Console pop up

Set Up Google Analytics:

1. Sign up Google Analytics with gmail
2. Follow the steps till you get the
3. Install and activate Google Analytics Plugins - ExactMetrics (sign in with the same gmail you register with Google Analytics)

Off Page SEO

Backlinks: https://www.linksmanagement.com/

Selecting Right Backlinks:

1. Good TLD : .com, .com.my, .net, .org
2. Authority Site: DA & PA preferable 25 and above with good UI and content
3. Make sure NOT illegal and medical sites
4. Make sure NOT Link farm (lot of backlinks to others sites)

Keyword Research

1. Ubersuggest Chrome Extension: https://chromewebstore.google.com/detail/ubersuggest-seo-and-keywo/nmpgaoofmjlimabncmnmnopjabbflegf (must use Google Chrome Chrome)
2. SEMRush : https://www.semrush.com/
3. Ahref : https://ahrefs.com/keyword-generator
   On Page SEO

Install Yoast SEO Plugin at the Dashboard

Blog Optimisation:

1. H1 (Headline) - with keyword
2. H2 (sub heading) - use secondary keywords
3. Introduction - with keywords
4. Name the images with keyword
5. Alt Text - includes keyword
6. URL - only keyword
7. Meta Title - includes keyword
8. Meta Description - includes keyword
   Keyphrase - keyword only

For more learning, you could watch this video on SEO: https://airasiaacademy.com/on-demand-learning/seo-for-beginners

Happy learning!

Do share with me your finding here for me to audit and guide you

Complete 5 keyword findings using this template: https://docs.google.com/spreadsheets/d/1oGNiBYWCKX0-brSwOiox6ay-YuTsXKafML6e7wOZEsI/edit?usp=sharing

Create your content using this template: https://docs.google.com/document/d/16IYkIXE0U6CewnB525nNtxwl-NRMQiM08Ny6Sri2W_k/edit?usp=sharing

@bob https://docs.google.com/spreadsheets/d/1dVg2BAFT626wm_qOmDpqLRQB3lPPOeGV/edit?usp=sharing&ouid=102229210675183542146&rtpof=true&sd=true

https://docs.google.com/spreadsheets/d/1Av8au1pPL4prD7er14I3_jviw_EIbIWl/edit?usp=sharing&ouid=103859873354879384093&rtpof=true&sd=true

@bob https://docs.google.com/document/d/1xD-Xt6r96YEJKhKkybZlXwrEy3jNC2HltZQ-RfiVfvQ/edit?usp=sharing

Najwa_Keyword Research Template - https://docs.google.com/spreadsheets/d/1JmsGAWDJx_GZsZ4Z3Ufjr6ojFPo91ug8qeKhFxFTUdw/edit?usp=sharing

Najwa_SEO Content Template - https://docs.google.com/document/d/1C-czzPwNs91JnfjmUeX__9f8fXEO3_cbRkLemUZlv34/edit?usp=sharing

@nurulnajwalatiff
Well done, my suggestion for the keyword: I would go for "best running shoes for 5k and 10k" as primary keyword first.

@shallypetrus said in DM-MAR24: Pre & Post-Assessment Quiz + Practical Learning Sharing:

https://docs.google.com/spreadsheets/d/1Av8au1pPL4prD7er14I3_jviw_EIbIWl/edit?usp=sharing&ouid=103859873354879384093&rtpof=true&sd=true

It would be good you could another 2 more to get nore option. Can be keyword on specific graphic design.

@liazzaidi29 said in DM-MAR24: Pre & Post-Assessment Quiz + Practical Learning Sharing:

@bob https://docs.google.com/spreadsheets/d/1dVg2BAFT626wm_qOmDpqLRQB3lPPOeGV/edit?usp=sharing&ouid=102229210675183542146&rtpof=true&sd=true

well done. For Baju raya, the data is incomplete in all the research tool. I would said it would be a guessing name. The rest is great. You get the whole idea.

SEM

Tools for Keyword Research

Google Keyword Planner
SEMRush Advertising Research
Adword Wrapper: https://www.adwordswrapper.com/

Google Ads Mockup Generator: https://andrew.marketing/ad-preview-tool/

Post your Google Ads here

For more learning on SEM, you could log into this video: https://airasiaacademy.com/on-demand-learning/search-engine-marketing

Remember to take the quizzes too.

Happy learning.

Email Marketing

Share your email screenshot here.