This is a funnel for a cat product; cat treadmill of an online store.
First of all, the product is uploaded on online shopping mediums. The products will be put with suitable keywords in the product's title name that can increase SEO. Then, the product will be officially listed and available in the online shopping mediums (CTA, Call To Action).
Soon, leads (customers) will click on the product post and might like the product post or scroll and compare with other similar items old by other sellers.
Hot / Conversive Leads will straight add to cart, either their order shipped out to their location or for some that live close by, they voluntarily want to come pick up the product, which usually is the case for customers from Carousell.
Warm Leads will still undecisive / unsure on wether to buy the item or not. They will reach out to ask further questions about the product, which then they will be given examples of the cute cats playing the cat treadmill and ways of usage in forms of pictures and videos to get better insights. This will soon make the customers be more attracted with the products and then proceeded to add to cart, and purchase the product.
Cold Leads are uninterested with the products. They will be given marketing cold messages for future discounts , promotions and clearance stock promotion. Some will transform into Conversive Leads after future promotions like Stock Clearance Promotion and future discounts, some will stay as Cold Leads even after marketing cold messages.
After the purchases, they will received free gifts that can help their cats have positive reinforcement with the cat treadmill, tutorials on installment and ways of usage, usage tips and product care tips.
Next, customers or conversive leads will leave reviews of the products. Customer will get 10% discount on next purchase if they leave a 5 star review. Even though they have complete the purchase, they are welcome to ask for continuous guidance on how to play the cat treadmill with their cats.