DM-MAR24: Pre & Post-Assessment Quiz + Practical Learning Sharing

Welcome to the world of Digital Marketing!

We have a blend of trainees/students from different backgrounds here:

Allstars (Internal employees of AirAsia Group)
@adibbadrulasri from airasia grocer
@nurulnajwalatiff from the policy team
Sue from Tune Group (DAY 1 only)

Sponsored by PERKESO
@liazzaidi29 from UiTM (Attended DAY 1 in Rembau)
@shallypetrus (Attended DAY 1 in Feb24)

Happy to have you guys here. Before the journey begins, let us look into your current level of understanding with a simple pre-assessment (Allstars remember to use your private email shared with the academy's operation team).

Kindly watch this video (

Comment on this post after the completion of the quiz. Good luck!

DAY 1:
(a) Datareportal Global Stat:

(b) Datareportal Malaysia Stat:

(c) Relevant ODL video for today's session:

DAY 2:
(a) ODL Video:

(b) References:

*Jamboard Discussion:

*Respective Practical Learning Slide:

  1. Adib:

  2. Najwa:

  3. Shally:

  4. Lia:

DAY 3:
(a) ODL Video:



(b) References:



*RIVAL IQ Trial Account Creation:

DAY 4, 5, 6, 7, 8:
SEO, SEM, Content, Email & Marketing Plan by Bob

Thanks for reading & happy learning!
šŸ’š Ciayi Lim

@ciayilim Adib here

lia here

Najwa here

Tools for Technical SEO:

  1. Page Speed:
  2. Google Search Console:
  3. Google Analytics:

Steps to set up Google Search Console:

  1. Select Domain on Property Type pop up, and paste the url
  2. Copy the TXT file
  3. Log into your domain DNS, paste the TXT at domain record
  4. Verify at Google Search Console pop up

Set Up Google Analytics:

  1. Sign up Google Analytics with gmail
  2. Follow the steps till you get the
  3. Install and activate Google Analytics Plugins - ExactMetrics (sign in with the same gmail you register with Google Analytics)

Off Page SEO


Selecting Right Backlinks:

  1. Good TLD : .com,, .net, .org
  2. Authority Site: DA & PA preferable 25 and above with good UI and content
  3. Make sure NOT illegal and medical sites
  4. Make sure NOT Link farm (lot of backlinks to others sites)

Keyword Research

  1. Ubersuggest Chrome Extension: (must use Google Chrome Chrome)
  2. SEMRush :
  3. Ahref :
    On Page SEO

Install Yoast SEO Plugin at the Dashboard

Blog Optimisation:

  1. H1 (Headline) - with keyword
  2. H2 (sub heading) - use secondary keywords
  3. Introduction - with keywords
  4. Name the images with keyword
  5. Alt Text - includes keyword
  6. URL - only keyword
  7. Meta Title - includes keyword
  8. Meta Description - includes keyword
    Keyphrase - keyword only

For more learning, you could watch this video on SEO:

Happy learning!

Do share with me your finding here for me to audit and guide you

Complete 5 keyword findings using this template:

Create your content using this template:

Well done, my suggestion for the keyword: I would go for "best running shoes for 5k and 10k" as primary keyword first.

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@liazzaidi29 said in DM-MAR24: Pre & Post-Assessment Quiz + Practical Learning Sharing:


well done. For Baju raya, the data is incomplete in all the research tool. I would said it would be a guessing name. The rest is great. You get the whole idea.

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Tools for Keyword Research

Google Keyword Planner
SEMRush Advertising Research
Adword Wrapper:

Google Ads Mockup Generator:

Post your Google Ads here

For more learning on SEM, you could log into this video:

Remember to take the quizzes too.

Happy learning.

Email Marketing

Share your email screenshot here.

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