Ideally that I trying to do is start promoting clients product/campaign thru short video. Showing netizens how quality / charming / nice / fun / valuable it is.
After posting video on the relevant social media, people start show interested. In the meantime, will share an article, which intro the campaign/product with soft sell way, giving all the details people want to know.
But, if people have no interested in the first place, what we can do is doing paid advertisements, let them see you anyway, subtle influence them, and create awareness at the same time.
Lastly, to have a long terms customer, can occasionally share latest promotion / product informations or giving some free stuff/service.
(The reasons why I start the marketing funnel with video is: in my opinion, nowsadays people prefer to watch video instead of reading an article.)