Marketing Funnel Showcase

@robincoenraad

This is a funnel for Hijab Scarf Collection.

For this collection, I am using social media platforms such as Facebook, Instagram, and TikTok as a form of awareness. These ads will lead the potential customer to click on the advertisement which will lead to a landing page.

Those who have interested to buy the scarf will directly go to the order page to add it to their cart. Before they purchase and proceed to the payment method, customers are offered the upsell option and purchase the item.

Once the customer purchased the item, they will receive emails for any promotions and offers in order to build customer long-term relationships.

@robincoenraad

First of all, sorry that i’ve to use Canva to complete this assignment since my laptop’s screen went blank out of sudden.

This is basically the marketing funnel for a travel agent that offers travel package and other services related to travel i.e customize itinerary. To begin with, i will create topic related to travel to create awareness for the potential leads to click to a landing page which will provide them more information, links, comparison etc.

To get their decision, i will prepare a form or ask them to join the telegram group or direct WhatsApp to follow up on an action. No doubt after sale is very important. To do so, i will get the feedback from customers as to improve further and giving coupons/ update on-going promotion as to get repeat purchase.

@robincoenraad

This is marketing funnel for Blooming Coffee

Forming awareness, using organic content by doing video content via social media platform such as Instagram and Facebook (infographic, report, documentaries).
Potential customers click on the organic or paid marketing, it will lead to a landing page that will offer options to fill up the information.
Potential leads will sign up and will receive an email.
After lead purchase and experience of their drinks,
To retain customer long term relationships, they will receive an update on the email of the latest promotion, reminder of occasion. Customer will receive an exclusive offer of a discount campaign if shared among friends and loyalty access.

Marketing Funnel of Mask Extension Online Shop.

First of all, for the awareness stage, leads are attracted to the content of the Facebook post, Instagram story and QR code that are solving their pain points, the problem here is that the Hijabis need mask extension to weak their ear loop masks before the head loop masks even exist.

Next, the landing page provides all the contents that educates and tell the leads on how to solve their pain points by using this mask extension. While browsing for the landing page, they might want to click on the testimonial page to see further what others say about this products.

In this testimonials page, there is a WhatsApp button, click on the specific product and also add to cart button to know who is interested in this mask extension. After we obtain their info, we will gradually send schedule chat to entice their interest to buy this mask extension. promotion or discounts may be one of the scheduled chat to gain their attention and interest to purchase. Leads may ask for further information, therefore it is good to have a blog post to showcase and fit the contents that are able to provide solutions to their problems.

After we successfully win the leads trust, they will go to the order page to purchase the products, also before they check out, it is good to have upsell to give other options that might be the good choice or customization for them.

The marketing funnel for my food products which is Kuih Siput traditional Malay snack is by spread the awareness through social media posting organic way. The social media platform are Tiktok Seller, Tiktok, facebook, instagram and search engine through google search and also google maps. By posting the picture and videos of the products is to create awareness about the existing the food products.

When the audience are aware of the food product they will view and click to know more about the information of the food product and might want to know more about the content about the food product such as images, review, process of how to make it and the uniqueness of the product comparing the other similar product in market.

From the information they click it will lead the audience interest to request the information on how to buy the product. For this request the audience can request more info through the link given for every social media bio.
The audience information will be add to CRM based on the views reach from social media posting and search engine result . The data will be analyze to through analytic result from social media posting to know demographic of the audience to create future awareness to achieve more target audience.

Here are simple marketing plan for my delivery service back then on MCO time.

Creating awarness trough this 3 social media with my phone n umber. The customer who have interested on my service will click on the link. From there they would be taken to chatting apps and i will have customer details.

An then they get to make order and pay. Then For a confermation order and payment detail ill be sending them via email.

For a new and a potential customer will see the experience user at the same social media as i promote and making conten over there.

Time to time i gain a lot follower organically by user experience customer. Sorry for the late submission, having migrain need to sleep first after taking some med.

@robincoenraad
First of all, I want to give an analogy about a fisherman. Simply put, when we are going to throw out a bait and
we did knew there are fishes in pond or river. Let's imagine my sales funnel as the bait I throw. Some of the fish (lead) may be too small to be caught or some of those (customers) got caught if I have a luck.

Let me show you a simple chart how it works:

Honestly, to gain awareness of my bussiness which is real estate property is hard. I need to capture people's attention first. As outbound marketing is a traditional marketing bussiness. I rarely got any direct owner house who are want to me to sell their property/house. Unless they are my contacts, relatives and friends. Therefore, I must change my method which is inbound marketing. Started with listing from property field and direct owner. I'll purchase Facebook ads & Pop pup Suscriber Newsletter. After they click 'the bait' it will go directly to my Facebook Page and Messenger. As pop up prompting suscriber newsletter, it will go directly to my email. After i get engage with the leads, we will make further steps until the property change ownership. To sustain my bussiness, i plan to try another method which is get a review/rating from buyers after sales and purchases via Facebook post including WhatsApp screenshot of my conversations with buyer. Simultaneously, i will gain a trust from visitors who are click in to my Facebook Page.

Wow I'm very impressed with this and the interactivity in this program!

@robincoenraad !

This is a funnel for a translation agency. after getting leads from social media, the leads will land on the website, where the lead will look for the service they need. after asking for a quoted rate, if they agree, they will receive an email for the transaction, and sending the documentation, and purchase the service. After sending the feedback, we will send the thank you mail after finish the session and encourage them to subscribe to us

@robincoenraad

This marketing funnel has been developed based on a fictional Lasagna delivery business. The "awareness" would be gained through organic and paid media channels - Facebook, Instagram & Tik Tok. The "interest" would be ignited by a salivating image of the lasagna where the potential customer could order straight away or sign up for the discount voucher for future purchase. Ultimately when a purchase is made, we will request for feedback and as a thank you, they would get another voucher (free delivery) for their next purchase.

@robincoenraad

Ideally that I trying to do is start promoting clients product/campaign thru short video. Showing netizens how quality / charming / nice / fun / valuable it is.

After posting video on the relevant social media, people start show interested. In the meantime, will share an article, which intro the campaign/product with soft sell way, giving all the details people want to know.

But, if people have no interested in the first place, what we can do is doing paid advertisements, let them see you anyway, subtle influence them, and create awareness at the same time.

Lastly, to have a long terms customer, can occasionally share latest promotion / product informations or giving some free stuff/service.

(The reasons why I start the marketing funnel with video is: in my opinion, nowsadays people prefer to watch video instead of reading an article.)

@robincoenraad

This funnel can be used for any type of business (but when creating it I had brands with a younger target audience in mind).

Awareness is created via influencer marketing on platforms which are generally used by the younger audiences - on top of that, the brand will also run Instagram Ads. Both avenues aim to drive traffic to the website where users will be prompted to sign up for a first-time user discount & will automatically be registered for the loyalty program (e.g Points collected for every RM10 spent, collect points for discount on your next purchase).

After browsing the website & placing an order, there will be a pop-up leading to the upsell page which offers more discounts/promotion. Then, users will have to share their details (name, e-mail, phone number, address) for shipping purposes. This information will be used for cart-reminder emails if the user decides not to proceed with the purchasing step this round.

After purchase step, the brand can run retargeting ads via various social media platforms to create aided recall amongst purchasers. On top of that, newsletters will be sent every 10 days to notify of promotions/offers and remaining points to be spent from the loyalty program.

@robincoenraad

This is a funnel for selling printable designs, spreadsheets, art prints, and other digital products. I'm using my phone number to raise awareness on four social media platforms. I've set up my business funnel to market my Profit Plan course (Guide to selling digital products). My initial strategy was to sell my course. Then I took a piece and created my tripwire product with it.

My funnel begins with a lead magnet that must be configured to route to my tripwire website. A tripwire is a small offer sold to new email subscribers after they opt in through my website. For all of my pages, I utilize LeadPages. I connect my LeadPages opt-in box to ConvertKit so that the first email is sent while they are presented with a low-cost offer. My tripwire page includes a signup event code for ad tracking.

Now, if customers make a purchase on this tripwire page, they are transferred to a cart page on my website, where an add to cart event code is activated. They are presented with an order bump once they have started the purchasing procedure. They are directed to an upsell page to buy my course whether they decide to take the order bump or not. A checkout event code is present on this course sales page for the purpose of tracking advertising.

I am using one of my client company as examples which is kulsocs. Kulsocs is a company that sells technical arm sleeve.

Starts with creating awareness in a form of content using inbound marketing via 3 main social media platforms that the company use to spread information about the brand and also by using mouth to mouth and physical events (Running Events & Marathon).

After gaining Interest of the audience and build up traffic, the potential leads will sign up directly to the website (to be include in the mailing list). Those converted leads will also be directed to the websites where all the information on the brand before making consideration to purchase in the website.

In post-sales service, all feedback from customers which then will be shared in social media platform and also will received message directed from kulsocs in a form of WhatsApp.

As a form of awareness, I will utilize organic content via FB, IG, TikTok and Twitter. Once traffic gained, potential leads will click on WhatsApp link provided.

From here, free quotation will be provided and warm lead will directly make a purchase. After proper amount of time, a survey link will be sent to them for feedback and will be used for customer feedback in social media with their consent.

Both warm and cold leads also will received latest promotion via WhatsApp in future. This in hope to convert the cold lead and maintain the warm lead.

This is the funnel for a home based food business.

The awareness is starting from social media posting from popular platforms as an ad and share of voices which will drive to builds traffic and the leads will browse through the website.

Then, purchasing consideration will be happening in order page and those who purchase will give feedback in the social media platforms as well.

For the cold leads, Instagram ad will be appear on their social media to influence purchase subtly.

This is a marketing funnel for my imaginary online perfume brand that I borrowed the idea from an existing online e-commerce shop in Malaysia. The online shop sells 8ml perfumes to their customers through monthly subscriptions. This allows their customers to own multiple perfumes every month without breaking the bank before deciding to buy a full bottle of perfume later on.

The marketing AWARENESS phase starts with organic and paid content using common social media ads such as Facebook ads/posts, Instagram ads/reels, Google ads, YouTube/reels channels, and TikTok reels.

Once we gain INTEREST & DESIRE from users, they will create an account on the main website, which will generate a contact for our mailing CRM. On the website, users will go to the order page to order their desired perfumes.

Once they click "checkout" and pay with their desired payment method, the SALE happens. An email will be sent to the customer for order confirmation.

In the post-sales service, auto-generated emails will be sent through CRM to send marketing emails such as promos, articles, alerts ads for next month's perfume, and more. This will generate continued interest through email marketing. They will also receive a constant blast of ads through other social media throughout their subscriptions."

This is the marketing funnel that I created for my fitness studio named Zeeqo Fitness. The key product for this Studio is the subscriptions benefit in packages offered.

Started with AWARENESS of Prospect Lead from the content marketing displayed in Social Media (ie; Facebook and Instagram reels, post and story, also Tiktok videos and Youtube videos & shorts)

Lead will click on the links from social media that will bring them to Zeeqo Fitness landing page. Here, the lead will have to sign up and automatically becomes members. This shows that Lead already have INTEREST & DESIRE to what have displayed.
Warm Lead will head to the packages offers to them while Cold Lead that not interested will be head back to remarketing process.

Next process, Lead will have the option to choose their plan subscriptions. All plan packages will be blasted emails before their subscriptions. The post-sales services of different packages will have their own benefits each. But only package 1 and 2, the remarketing process will keep on going in order for members to subscribe package 3.

@robincoenraad

This is a Marketing Funnel for an e-Commerce that mainly sells solid cologne.

Influencer marketing and ads are ran to obtain leads to land onto web page. After landing on the page, info is taken, with a pop up showing first-time user discount is available.

Cold Leads-Uninterested leads will go into a list and then retargeted with more marketing.

Customers-After adding to cart and purchasing, they are put into a list of customers to then search for lookalikes for targeted marketing. Customers will also receive emails for order confirmation > thank you and greeting > survey > articles (to keep brand in mind)

Warm Leads-After adding to cart but not purchasing, they are added to list of warm leads for remarketing. They will also receive emails to remind they have items in cart > reminder for first-time user discount > articles > articles > articles > articles > final email for both cart and discount reminder